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Tuesday, August 14, 2012

MASTER IN ENTREPRENEURSHIP



Description
The Master in Entrepreneurship (ME) of the Ateneo Graduate School of Business (AGSB) and the ACE Center for Entrepreneurship and Management Education, Inc. (ACE-ME) targets real-life entrepreneurs who want to pursue further enterprise growth while improving their individual skills – repeating their successes with greater accuracy and committing less errors. With this end in mind, a program has been developed to consider the various competencies and capabilities that entrepreneurs need to acquire as they go through running their enterprises.

The ME program features a comprehensive learning-by-doing program comprised of the Certified Master Entrepreneur (CME) course that may lead to a Master in Entrepreneurship Degree (ME). The program consists of a total of 90 days spread over three 6-month modules and mentoring sessions as scheduled. The AGSB shall grant the ME degree to participants who satisfactorily defend their Business Performance and Five-Year Plan, and complete the academic requirements of the AGSB.
Key Innovations
 
Adaptive to Needs 
The ME Program does not force-fit the entrepreneur to the academic world. The academe adapts itself to the needs of the entrepreneurs.

Seamless Education 
The classroom and the workplace of the entrepreneur are one continuous learning environment.

Guru Approach 
Patterned after the Indian education mentor system and the European guild system, the guru is given the task of mentoring, coaching, and guiding entrepreneurs. There is one Guru for every section. Providing additional insights, inputs, techniques, and support are the Teaching Associates per section. On the other hand, the student-entrepreneurs are the apprentices to be transformed into master entrepreneurs by their Gurus. As part of the process, the program also adopts a highly interactive case method, research/ analysis of all firms and market, e-learning workbook, business plan presentation to gurus and classmates for critiquing.

Non-Traditional Screening Methods 
The student-entrepreneur must have obtained a college degree (with exceptions for student-entrepreneurs who were unable to finish college but have obtained at least 120 credited units and exceptional entrepreneurial/ business experience – will be granted the Certified Master Entrepreneur title); must have an operating business for more than one year and is in full control of the enterprise; student-entrepreneurs are required to complete an EQ/Personality Exam and Enneagram for entrepreneurial profiling.

Earning the Master in Entrepreneurship Degree 
There are no exams and quizzes. However, there are learning applications, assignments and exercises which would be submitted regularly during the course.

Actual performance 
The student-entrepreneur’s performance is measured using the 5 P’s (Profitability, Productivity, Professionalism, Paradigm Shifting, and People Upliftment); a good business plan which is really based on learnings during the one and a half years plus a five-year forecast of what the entrepreneur intends to happen.

Curriculum

The ME Program is composed of THREE BUILDING BLOCKS and FIVE LEARNING DOMAINS. Modules 1 to 3 have a duration of approximately six months each with a predominant theme for each module:

Module 1: Preparing for Entrepreneurship and Self-Enhancement
This module is the foundation that provides participants the basics of entrepreneuring, management and strategic planning in tandem with the essential Self-Mastery skills of Learning to Think and Learning to Intuit. At the end of Module 1, the student-entrepreneurs are required to pull their findings, analyses and conclusions together for their study of the external environment in the business plan.

Module 2: Creating and Running the Enterprise and Self-Engagement
The action-implementation thrust of Module 2 develops the most appropriate and relevant personal skills such as Learning to Do, Learning to Feel, and Learning to Communicate. The student-entrepreneur is introduced to new product development and evaluating new businesses. The module concentrates on strategy implementation and on all basic and advanced management courses such as Marketing, Operations, Human Resource Management and Managing Costs and Profits. At the end of Module 2, the student-entrepreneurs must be ready to consolidate their research, findings, analyses and conclusions for their comprehensive Internal Assessment (IA) of their enterprises using the ten levels of IA.

Module 3: Growing the Enterprise and Self-Enlightenment
Module 3 brings the student-entrepreneurs to the higher plane of entrepreneurship, one that breaks new ground and shifts paradigms, one that masterfully turns around enterprises on the decline, and one that grows businesses by leaps and bounds. The module challenges the entrepreneur to assume the role of an enlightened leader armed with the convergence of the six self-mastery skills otherwise known as the Learning to Be series. It also integrates the entire strategizing process by completing the research, planning, programming, and implementing sequence. Finally, the student-entrepreneurs are expected to submit their completed five-year business plans.

Each module is further dissected into five learning domains. The domains are the five thematic pillars of the ME course. These are the:

Entrepreneuring Domain
Self-Mastery Domain
Functional Management Domain
Strategic Planning and Management Domain
Business Plan Domain

These domains will be strategically sequenced within each module, as their various topics and sub-topics become prequels to the preparation of the module’s integrative work, which is, the submission of components of and the whole Business Plan.
 DOMAIN Module 1: Preparing
the Enterprise and
Self-sharpening
 Module 2: Creating
the Enterprise and
Self-activation
 Module 3: Growing
the Enterprise and Self-enlightenment
Entrepreneuring DomainOpportunity seeking,screening and seizing

Entrepreneurial Management and Leadership

Enterprise Life Cycle and Life Forces

5 Ps (Profitability, Productivity, Professionalism, Paradigm Shift & People Upliftment)
 
New product development

Evaluating new businesses
 Management of change and shifting paradigms/ Managing turnarounds

Managing risks

Growing the enterprise (integrative management)
Self-mastery DomainLearning to think

Learning to intuit

Self-assessment
Learning to do

Learning to feel

Learning to communicate
Learning to lead

Learning to be

Business ethics, social responsibility, and spirituality in the workplace
Functional Management DomainBasic accounting & finance

Investing

Financing

Market research (consumer analysis, location analysis, customer profiling)

MIS: Market Research
 Marketing

Operations

MIS: Operations

Human resource

Managing costs & profits

MIS: Managing costs & profits
 Integrated with Entrepreneuring Module
Strategic Management DomainEnvironment Analysis/ Internal Analysis/ SWOT

Vision/Mission/ Objectives/ Key Result Areas/ Performance Indicators (VMOKRAPI)
Operationalizing

Organizing
Planning the enterprise

Establishing the enterprise
Business Planning DomainExternal Analysis

VMOKRAPI
IA

SWOT

Strategies, Programs, Activities, Tasks, Resources
Integrated business plan
































ADMISSION TO THE ME PROGRAM


Admission to the ME Program shall be subject to the fulfillment of the following requirements:
1. College degree holder (or at least 120 credited undergraduate units)
2. Owner of a business enterprise (either full ownership or in partnership) which has been in operations for at least one year.
3. Applicants should have full control of the enterprise or of the business unit that he/she is heading. For 2nd/3rd generation entrepreneurs, position must be GM or its equivalent; must have more than two(2) years operating the enterprise. For Social and Corporate entrepreneurs, an appointment letter from the company CEO/President/GM must be submitted.
4. The Enterprise must be a duly registered corporation, partnership or single proprietorship engaged in a legitimate/legal business undertaking.
5. Applicant should be of good moral character/background.

Admission Procedure

Applicants are required to follow the following admission procedures:

1. Submit filled out pre-qualification form.
2. Schedule and pass the interview with an ACE-ME Guru (A second interview may be conducted, as needed, by ACE-ME Chairman or AGSB-ME Program Director)
3. Application for GSB entrance exam and payment of exam fee must be done 3 days before target exam date. Exam permits will be issued  by the Registrar’s office after payment of the exam fee. Assessment examinations shall include the GSB Exam (8am to 12nn) followed by Enneagram and EQ exams session in the afternoon. Results to be announced after a week.
4. Applicants shall submit the following documents:
    a. Resume or Curriculum Vitae
    b. One(1) 2x2 ID picture and one(1) 1x1 ID picture both with red background.
    c. Transcript of Records(Original) of your highest education attainment.
    d. Official registration of the enterprise(photocopy)
    e. Company profile (one-page or a copy of your brochure)
    f. Company’s  Business Development Plan (concept paper using GSB template)
    g. Financial Statements (audited)
    h. Appointment Letter (indicating position) if required by Guru.
5. Upon completion of documents, applicant shall pay the corresponding fees. In case of installment payment, applicant shall submit the required post-dated checks. For foreign applicants, payment of foreign fee set by the GSB is mandatory.

To know more about the ME Program, please feel free to call AGSB-ME at 8994579; 8997691 loc 2407.

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